milotic2 (milotic2) wrote in ohnotheydidnt,
milotic2
milotic2
ohnotheydidnt

Spaniard potato chips become extremely popular by appearing on Parasite



Big Oscar winner, South Korean “Parasite”, has been deemed as the best movie of the year and now it can boast on being a viral content creator.

On one scene, you can see a character eating “Bonilla a la vista” potato chips out of a big tin can, causing the snack to become an overnight phenomenon.

The chips brand originally hails from Galicia (northwestern Spain) and is for sale in nearly 20 countries, most of them European, but one of them being South Korea. The Korean importers really liked the tin can presentation and that’s how they’re sold in that country.

César Bonilla, owner of the brand says that because of the movie, production of this specific product has duplicated, the Internet site received 350,000 more hits and online sales have soared by 150% just in Spain, making a boom in social media.

Bonilla a la vista also makes churros, which have since become popular due to the more famous potato chips.

Source 1
Tags: film - foreign, food / food industry, viral
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