Hallmark Faces Holiday Controversy After Questioning Ad With Same-Sex Couple https://t.co/0sOmVFNKE3— Variety (@Variety) December 14, 2019
Hallmark Channel questioned an ad showing two women getting married — and barred the commercial from running on its schedule.
Zola, a company that offers online wedding registries and wedding planning services, had been running commercials in recent days that feature a lesbian couple.
Zola, the company would remove all of its advertising from Hallmark “for the forseeable future” after being informed by the network that it would stop running commercials from Zola featuring a same-sex couple that had already appeared on the cable network.
Hallmark said the women’s public displays of affection violated the cable outlet’s standards. Another Zola advertisement featuring a heterosexual couple engaged in similar displays was not rejected.