It’s the holiday commercial that’s gone viral for all the wrong reasons, inspiring backlash and several memes and parodies. Peloton released a holiday commercial showing a husband gifting his wife a $2,000+ exercise bike. Social media has accused the ad of promoting an unhealthy marriage dynamic and peddling negative body images. Comedian Eva Victor even made a parody video where she decides a divorce is the perfect response to the present.
The company has said it stands by its ad and is “disappointed in how some have misinterpreted this commercial.”
Peloton’s stock dropped 9% in one day.
( The Peloton Ad in QuestionCollapse )
( TweetsCollapse )
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