It’s the holiday commercial that’s gone viral for all the wrong reasons, inspiring backlash and several memes and parodies. Peloton released a holiday commercial showing a husband gifting his wife a $2,000+ exercise bike. Social media has accused the ad of promoting an unhealthy marriage dynamic and peddling negative body images. Comedian Eva Victor even made a parody video where she decides a divorce is the perfect response to the present.
The company has said it stands by its ad and is “disappointed in how some have misinterpreted this commercial.”
Peloton’s stock dropped 9% in one day.
when my husband gets me a Peleton for Christmas ........ pic.twitter.com/Z2d3ewMhPu— Eva Victor (@evaandheriud) December 2, 2019
I hope the Peloton wife leaves her husband and takes their daughter and falls in love with the Mandalorian and they raise the daughter and Baby Yoda together as one happy family. That’s what I hope.— The War on Christmark (@markhoppus) December 3, 2019
fuck the haters, anyone can get me a Peloton for Christmas— Whitney Cummings (@WhitneyCummings) December 3, 2019
Sources: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8