This year, Starbucks introduced its seasonal pumpkin spice latte on August 27th - the earliest date ever. Last year, Forbes and Nielsen valued the overall pumpkin spice industry - with products from brands including Pop-Tarts, Sam Adams, and Chobani - at $600 million. More than any other brand, Starbucks brought pumpkin spice to the masses with its latte, which the company first released in 2003. How did a single flavor come to take over the fall season - and is there still room for growth? Or have we reached peak pumpkin spice?
ONTD, do you enjoy most things Pumpkin Spice?
Sometimes, it depends.
I do not.
I’m over it.