I’ll be your favorite worst mistake. (stewie_e) wrote in ohnotheydidnt,
I’ll be your favorite worst mistake.
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How Pumpkin Spice Became a $600 Million Flavor




This year, Starbucks introduced its seasonal pumpkin spice latte on August 27th - the earliest date ever. Last year, Forbes and Nielsen valued the overall pumpkin spice industry - with products from brands including Pop-Tarts, Sam Adams, and Chobani - at $600 million. More than any other brand, Starbucks brought pumpkin spice to the masses with its latte, which the company first released in 2003. How did a single flavor come to take over the fall season - and is there still room for growth? Or have we reached peak pumpkin spice?

Poll #2095772 Pumpkin Spice Poll

ONTD, do you enjoy most things Pumpkin Spice?

Yes.
54(21.3%)
Sometimes, it depends.
97(38.2%)
I do not.
86(33.9%)
I’m over it.
17(6.7%)



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Tags: food / food industry, web series / youtube
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