Lady Gaga kicks off the promotional campaign for her new makeup brand Haus Labs with a cover of Allure's Best of Beauty issue, on newsstands September 24th.
On how makeup & her glam team helped her shine on her bad days:
"When I was doing the Joanne tour, I’d been touring since I was 22 years old. I’d just done the Super Bowl show, Coachella, A Star Is Born. I really started to break down. I would do the show, then I would get on an airplane, go to another country or state, get off, drive 40 minutes to the hotel, go to sleep, wake up, do another show. I was dizzy. Sarah would do my makeup, Freddie would do my hair, and they would hold me and say, 'Look at yourself. There’s Lady Gaga. You can do this. Now go do it.' And I would go out there, and the second that spotlight hits me, bam, I’m in the zone. But I can’t do that without them. That is the power of glam for me. Not everybody has a Sarah, but I’m very lucky that I do. And I want this line to be for the person at home who needs that pick-me-up. If they use it, or don’t use it, they can at least look at it and go, 'That’s what helps Lady Gaga shine on her bad days. And I want to shine today.'"
On the inclusivity of her makeup line
"I would like all gender identities to know very clearly that they are included, and never exploited, ever. I want that little boy at home that might like to be called a girl to say, 'Mommy, I want to wear Dynasty. It’s a Glam Attack.' And then she goes and she gets it for him. And he uses it. And then there’s a bond. It’s kind of like when kids used to come to my shows with their parents, and they’d lean over and they’d say, 'I’m gay.' Or 'I’m not a boy; I’m a girl.' Or 'I’m not a girl; I’m a boy.' I have heard those stories so many times, over and over, for all of the years that I have been in this business. And I want the same thing that I’ve had in my concerts to happen with this company. If I’m not changing people’s lives, what are we doing here?"
beauty post. What’s your new favorite beauty product, ONTD?
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