“Hey, @KingJames, you didn’t invent Taco Tuesday, you didn’t make it a thing on social media, you aren’t the King of tacos, and you can’t patent Taco Tuesday because white people already stole that shit from us.” - @ErickGEEE https://t.co/puxyuC773s— L.A. TACO 🌴🌮 (@LATACO) August 31, 2019
Los Angeles Lakers basketball player and entrepreneur, LeBron James, recently filed a trademark for the phrase “Taco Tuesday.” This doesn’t necessarily come as a surprise to many since “Taco Tuesdays” has become a weekly tradition over the Summer for LeBron. The NBA player shares a video on social media every week enjoying his tacos.
According to Josh Gerben of Gerben Law Firm, the filing was made by James’ “LBJ Trademarks LLC” with intentions of using “Taco Tuesday” for social media posts and a podcast.
Needless to say, some people are not amused by this move and feel like James needs to back off. LA Taco wrote a piece explaining how that phrase was already stolen from Latinos. The writer also points out the problem with his videos, like LeBron’s “grito.” He notes that anyone else doing that would have been called out for it by now.
Read the full piece at the first source.
JUST IN: LeBron James leaves no potential business opportunity on the table. Over time, he has sought to own “Taco Tuesday.” He has now filed to trademark the phrase for social media posts and a show of that name. First discovered by @JoshGerben pic.twitter.com/IXNduvilzR— Darren Rovell (@darrenrovell) August 31, 2019
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.— Josh Gerben (@JoshGerben) August 31, 2019
The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name.
My analysis 👇#TacoTuesday pic.twitter.com/lXFwIEy4Py
Yes. Taco John's has owned a federal trademark registration on TACO TUESDAY for "restaurant services" since 1989.— Josh Gerben (@JoshGerben) August 31, 2019
The USPTO could refuse Lebron's application because of this pre-existing registration. pic.twitter.com/RtRdiD4oZy
Sources: 1 | 2 | 3 | 4