Lover is on track to sell 900k, HDD predicts.
Based on the post-VMA streams and sales, HITS Double Daily reveals that the album is on track to pull in somewhere between 850,000 and 900,000 SPS in its first week of availability. With 700,000 to 750,000 being pure sales. Those are some big numbers to bring in the age of streaming if Lover lives up to the predictions.
Taylor’s Lover is destined to take the crown as the year’s best-selling album. Big debuts are nothing new to la diabla blanca.