Yesterday KFC announced it was testing Beyond Fried Chicken, in partnership with Beyond Meat. The plant-based fried “chicken” was made available today at a single KFC location in Smyrna, Georgia, near Atlanta’s SunTrust Park.
It sold out in about 5-hours with massive lines of people outside going around the restaurant. Cars trying to go through the drive-thru also caused traffic jams.
The chain will offer Beyond Fried Chicken in two forms: nuggets or boneless wings, each available in 6 or 12-piece combo meals. The wings cost $1 each ($6 for a half-dozen and $12 for a dozen), and the nuggets are $6.49 for six and $8.49 for 12. Customers can also buy four plant-based chicken nuggets for $1.99.
KFC plans to study its results at this location to decide what happens next, which could result in a larger test or a full-fledged national rollout (similar to BK and its Impossible Whopper).
Beyond Meat has also recently announced deals with chains such as Subway, Dunkin', and Del Taco.
Cars are wrapped around this KFC. I'm standing in a 1hr long line right now pic.twitter.com/d6v3Gr8ZER— TomHaye (@TomHayeTweets) August 27, 2019
ONTD, would you try plant-based “chicken?”
Sources: 1 | 2 | 3