bttrsondaughter (bttrsondaughter) wrote in ohnotheydidnt,
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ohnotheydidnt

Millie Bobby Brown launches her own beauty brand


• It’s named “Florence by Mills” Florence for her grandmother, and Mills is her nickname.

• The target demo is Gen Z. Brands its products as “PETA-certified, cruelty-free and vegan.” They aim to create “clean” products for “sophisticated teens”

• It was developed with brand incubator Beach House Group who have developed brands for Kendall Jenner and Shay Mitchell.

• The line of products will be available online and at Ulta and will run from $10-$34.

https://instagram.com/p/B1Yv2olnRWv


wwd/insta vid
Tags: beauty / makeup, stranger things (netflix)
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