Earlier this month, Spotify exec Alex Norström said the company was exploring the idea of implementing a tipping or fan like micro-payment option for artists and creators.
Norström appeared alongside artist Fletcher at a conference saying, “For an artist like Fletcher there’s huge potential in looking at things that are beyond just ad sales and subscriptions, which is our business model of today,” he explained. “You can add stuff on top like micro-payments, a la carte, prepaid plans for different contexts. The revenue infrastructure will then create lots of opportunity for you to innovate with the art.”
Just last year Spotify CMO Seth Farbman expressed interest in the possibility. “This sense that when you receive something of value, you can immediately recognise the value of that content or artist by giving them a little tip or something,” he said. “I think that’s done in Asia much better than it is in the rest of the world, so that’s something we’re watching carefully.”
ONTD, would you tip your faves?
Sources: 1 | 2