A Rolling Stone investigation finds that, even though paying for radio play was prosecuted 15 years ago, music industry insiders are exploiting loopholes to exchange money for spins https://t.co/bgzxvWEUeY pic.twitter.com/6XtjrGiTxr— Rolling Stone (@RollingStone) August 6, 2019
-One manager recently spent approximately $10,000 through a third party directly paying radio DJs in the “urban” and rhythmic formats to play a single. The payments were strategically employed to boost the singer’s spins.
-Another music-industry veteran claims that he spent five times as much to try to break a record in the rhythmic format. “I bought all my spins at the right places,” he says. “We spent about $50,000.” He got around 800 plays, mostly in mix shows.
- Payments are fuzzily described as promotional, and funneled through independent promoters who are frequently compared to “consultants” or “lobbyists” for hire.
- “There could be one guy who has one station you want, another guy who has 12 stations that you want. I don’t think there’s any way somebody could have a hit at radio without having to do that.” (Talking about paying consultants for exposure)
- For one thing, it’s streaming, not radio play, that drives monetization today, so labels largely don’t expect a direct return on their investment. Instead, they hope that the radio exposure they are shelling out for at high prices will boost clicks on Spotify or Apple Music.
ONTD, does your fave need payola to chart?