Harry Styles leads the Gucci Memoire d'une Odeur campaign



Harry gave a short interview, talking about the scent itself and the experience behind shooting the ad.

Says he likes a fragrance with some emotion behind it, and does actually wear the Gucci perfume all the time (well then). "It’s really fresh to me. Floral, clean, not heavy. It smells like what I imagine Joan Didion’s house to smell like.". He loves the clothes so it helps a lot when he's experimenting with different styles (he recently started incorporating flares into his wardrobe - we can see) and says it's great to have creative open minded people around him that allow him to be himself and have fun in general.







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What's your perfume of choice ontd ?