Love @TaylorSwift13? Cardholders now have the exclusive opportunity to buy a limited-edition t-shirt and the Lover album. 😻💗— Capital One (@CapitalOne) July 26, 2019
Want another exclusive Lover™ album bundle? Well, Taylor Swift wants you to sign up for a credit card in order to get one! This morning, Capital One announced that it was entering a multi-year partnership with Taylor Swift and the first announced perk for cardholders is an ~exclusive~ t-shirt with the purchase of the new album.
From the official press release:
"We are beyond thrilled to begin this partnership, as we know our customers are passionate about unforgettable entertainment experiences like those Taylor Swift consistently creates for her fans," said Marc Mentry, Chief Brand Officer at Capital One. "Capital One is always looking for ways to give our customers the best, most exclusive access and this partnership with Taylor Swift will allow us to do that."
This era Taylor has already partnered with Amazon (headlining their Prime Day concert and offering exclusive merch to Prime members) and Target (offering 4 separate versions of the same album).
Source 1 | Source 2 | Source 3
ONTD, what corporation do you think Taylor will align herself with next?