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Arnold®, Brownberry® and Oroweat® announce a smaller loaf of bread for single people




According to the United States Census Bureau, 28% of US households are single-person households – the fastest growing household size in the US. Often times, people won’t buy bread or when they do are left with stale leftovers that are thrown out creating more food waste.

To help combat this, Arnold®, Brownberry® and Oroweat® Bread announced their new Simply Small bags with 10 slices that will retail for $2.49.

“As one of the largest bread brands in the country, we feel a responsibility to meet our consumers’ needs, regardless of life stage or household size. We are very excited to finally be able to cater towards the growing single-person household demographic,” said Diana Kattan, Associate Brand Manager.

“We're hopeful that our new Simply Small product line not only brings consumers back to the bread aisle, but helps to alleviate some of the waste in today’s food industry,” she added.


ONTD, are you single? Do you love bread?

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Tags: food / food industry, slow news day
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