New Razor Campaign Promotes Models with Armpit and Pubic Hair with the Aim to Empower Women

Razor company Billie launched a new campaign timed to 4th of July, called “Red, White, And You Do You,” that features women of all shapes, sizes and ethnicities modeling swimsuits at the beach with visible armpit and pubic hair. The video is below.

“This is the first advertisement to show PUBIC HAIR!” director Ashley Armitage wrote.

“In this film we wanted to normalize pubic hair because it is exactly that — normal. Body hair grows on people of all genders and it doesn’t suddenly become “gross” or “unhygienic” when it is on a cis woman, trans woman, or non-binary individual. We wanted to show that body hair is a choice; shave it, wax it, grow it, or do a bit of both. All are valid,” she continued.

Does this make you feel empowered?

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