On June 19th, Taylor Swift's company TAS Rights Management applied for a trademark of "Meredith, Olivia & Benjamin Swift." Benjamin Button is her new kitten that she introduced in her music video for ME! This trademark will allow her to sell merchandise featuring him.
The trademark covers goods and services like jewelry, charms, bracelets, rubber or silicone wristbands, jewelry boxes, jewelry cases, stuffed toys, and kitchen linens.
In the past, Taylor has sold merchandise featuring her cats Olivia and Meredith:
Sources: 1, 2, 3
ONTD, what do you hope to buy with Benjamin Button's likeness on it?