- they want to boost their popularity,
- their Instagram account has already 8.5 million followers,
- their account broke the world record for the fastest time to gain one million followers,
- they share unseen images of their wedding, on the same day Kate was pictured on the Kensington Royal account at the Chelsea Flower Show,
- they appointed Sara Latham (a former adviser to Hillary Clinton) as their communications secretary and Julie Burley as senior communications officer.