Win Some, Lose Some: Tati Gained 4 Million Subscribers in Four Days, JC Lost 3 Million

And both of them have apparently set records. Follow-up to this post and this post.

The beautubers have spoken and condemned James Charles' actions: four days ago, he had 16,570,000 youtube subscribers. That number has dropped to 13,500,000.

Tati Westbrook started out with 5,900,000 subscribers and is now close to cracking the ten million mark. She's currently at 9,800,000 subscribers.

tati westbrook james charles 2


Tati's video has been watched 40 million times and it's fair to say that it's become something of a sport to watch James' subscribers numbers plummet. While the hemorrhaging seems to have stopped for now, he has lost a fifth of his followers and a couple of high-profile supporters.


Who unfollowed James Charles?

  • The Kardiashian-Jenners

  • Demi Lovato

  • Miley Cyrus

  • Shane Dawson

  • Katy Perry

  • Aquaria

  • SimplyNailogical

  • Gigi Hadid

  • Emma Watson

  • Nick Jonas

  • Jeffree Star

  • Shawn Mendes

  • Ethan and Grayson Dolan

  • Emma Chamberlain

  • Laura Lee

  • Ricky Dillon

Most surprising: even some youtubers of James Charles' inner circle have deserted him, i.e. the Dolan twins and Emma Chamberlain. It's been speculated that they have been distancing himself from James for a while now and took the opportunity to bow out.

Shawn Mendes followed James Charles since he was accused of homophobia after saying he felt uncomfortable with James' frequent sexualized comments towards him. He has now unfollowed the youtuber.

Edit: James Charles' apology video is now one of the top 10 disliked Youtube videos of all time.


Sources: 1 2 3 4

We all know this won't be the end of James Charles' career. Youtubers have nine lives.