in fragile masculinity news: there is now a makeup brand specifically for men called "War Paint"


• accoring to the advertimement men's skins is naturally tougher than women's
• they're using "unique" ingredients such as (Vitamin-E, Tea Tree Leaf Oil and BHA)
• contains pretty much the exact same ingredients as regular make up
• so far the only concealer shades are: fair, light, tan
• want makeup to be gender neutral, to do that they must have male specific brands


the reactions so far have been, let's say mixed:

the brand's reaction to criticism is, as expected, not at all misogynistic:


source: 1, 2, 3
is your ego really fragile, ONTD??