Motley Crue’s Streams, Sales and Socials Surge Due to Netflix Film



In the month since the Motley Crue biopic The Dirt was released on Netflix, the band received a Bohemian Rhapsody-esque jump in success. Songs were listened to 73.8 million times on Spotify and nearly 30 million plays were registered at Apple Music. That’s a huge spike of 599% on Spotify and 1,081% on Apple Music. Song sales also surged, iTunes reporting 176,008 purchases, or a 1,330% rise from the previous year. The vinyl version of the soundtrack has also sold out.

The film is also bringing in new fans, with their Facebook followers growing by 900% and Twitter by 600%. Searches on Wikipedia grew by 3,000%. The book in which the film was based on also quickly went back to #1 on the best sellers list. 64% of Spotify streamers were between 18 and 34 years-old, and there has also been 120,000 new subscribers to Crue’s YouTube, jumping video views to over 20 million so far this year.

Drummer Tommy Lee said of the resurgence: “We knew the Motley Crue fans, who had made ‘The Dirt’ book a New York Times Best-Seller, would be keen to see the movie after hearing it was coming for the past 15 years, but we weren’t expecting the new younger audience reaction to the movie and the music.”

Bassist Nikki Sixx said while the movie was popular, he hoped it also served as a cautionary tale, adding: "If we can persuade one person not to take hard drugs, this film will be worth it just for that."

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Well damn, no wonder so many music scts are jumping on the biopic/jukebox musical train.