Kendall Jenner launched her own oral beauty care line with Moon

The world’s highest paid model Kendall Jenner is trading in those cans of Pepsi for a new business venture: oral beauty care. What exactly is oral beauty care you ask? Well, Moon describes it and itself as, “the ultimate oral care experience: simple, powerful, beautiful.”

“Taking care of your teeth shouldn’t just be something you have to do — it should be something you want to do. We’re elevating the everyday oral care routine into an oral beauty experience,” adds Moon.

“Shaun Neff partnered with fashion icon Kendall Jenner to co-create Kendall’s signature product, the Teeth Whitening Pen,” explains the official website. “Together their focus was clear: Disruptive design, hand selected ingredients, and a shared intention to bring more smiles to more faces around the world.“

Created with natural ingredients, which are vegan and PETA-certified cruelty free, the kompany offers Activated Charcoal Whitening Toothpaste, $8.99, Activated Charcoal Whitening Mouth Rinse, $8.99, Clean Slide Floss, $3.99, Soft Bristle Toothbrushes, $6.99, and The Kendall Jenner Teeth-Whitening Pen, $19.99.

On its website, the ingredients of each product are broken down. For their teeth whitening formula ingredients include lavender oil, strawberry extract and honeysuckle flower extract. The toothpaste contains things like tea tree oil, camu camu, green tea, and cranberry extract.

Kendall’s oral beauty care line perfectly compliments her sister Kourtney’s recently launched POOSH. Moon products are available on its website and will reportedly arrive in Ulta stores in May.

ONTD, are you into oral beauty care?

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