Kicking off this weekend's box office is the 'horror' movie 'The Curse of La Llorona', which brought in $2.8M on Thursday, and is expected to rack up $15M-$20M over the weekend in 3,400 theaters in the U.S./Canada (on a $15M budget).
Also released on Wednesday was that weird faith-based movie 'Breakthrough', which already made $3.4M on Wednesday and Thursday, and is expected to bring in $13M-$20M over the weekend in 2,700 theaters (on a $27M budget).
Disney's documentary 'Penguins' is the third biggish release this weekend, bringing in $956,000 since its release on Wednesday, and is expected to make $5M-$7M this weekend in 1,800 screens in its first five days of release.
Out in limited release this weekend are 'Under the Silver Lake', 'Hail Satan?', 'Little Woods', and 'Fast Color'. Expect next weekend's Thursday numbers to shatter all box office records.