Kourtney Kardashian launches Poosh: a beauty, wellness & lifestyle website

Watch out Goop. On Tuesday, Kourtney Kardashian launched her own lifestyle brand and website with Poosh. “Our mission is to EDUCATE, MOTIVATE, CREATE, and CURATE a modern lifestyle, achievable by all,” yells the about section of the website. Kourtney further explains writing, “I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.”

The website launched with articles and recipes such as: Organic Wines to Try, Kris Jenner on What It Takes To Be a Boss, How To Look Good Naked, Kourt’s Signature Salad, Non-Toxic Toys For Your Kids, and Kris Jenner’s Famous Brownie Recipe to name a few.

It looks like Poosh plans to eventually sell its own branded products but for now the shop section of the website displays a “coming soon” graphic.

Naturally, Twitter had some thoughts on Poosh.

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