Sephora Cuts Ties with Lori Loughlin's Daughter



Lori Loughlin's daughter, Olivia Jade, has lost several sponsorship deals in the wake of the Operation Varsity Blues scandal.

HP did a promo with Louglin and her daughter and have since taken them down from their site: “HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign. HP has removed the content from its properties.”

An even bigger blow is Sephora severing ties with Olivia Jade as she is a beauty blogger on Youtube. In a statement, the company said, "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately." They've removed their collaboration from their site.

Olivia Jade also had brand deals with Amazon, Dolce & Gabbana, Lulus, Marc Jacobs Beauty, Smashbox Beauty Cosmetics, Smile Direct Club, Too Faced Cosmetics, Boohoo, and Unilever’s TRESemmé. No word from them about dropping her.

As for USC, the school she's currently attending, they're doing a review of their admissions process: "USC is in the process of identifying any funds received by the university in connection with this alleged scheme. Additionally, the university is reviewing its admissions processes broadly to ensure that such actions do not occur going forward.”

UPDATE: A rep has stated that "TRESemmé is no longer working with Olivia Jade Giannulli"

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