Gwyneth Paltrow talks Goop, elitist accusations, and pretending to be an actor

The New York Times did a profile on businesswoman Gwyneth Paltrow, whose lifestyle brand Goop is now worth $250 million.

On what Goop is about: "We want to always be moving culture forward with what we do in the content and in the offerings and also create conversations and forums to help eliminate shame. I think a lot of women experience a lot of shame in their lives. The more we talk about things that are sometimes uncomfortable, it might resonate with somebody. [Goop is a brand for women] But I don’t want to eliminate men. And more and more, men tell me, 'We really need that same kind of content, and we want the same kinds of products.'"

On Hollywood: "I was masquerading as an actor." (She says her real passion is being a lifestyle entrepreneur)

On being called elitist: "[People] don’t want to take responsibility for themselves. So it’s easier to be critical of an entity or a person who is suggesting that, than it is to start making small, perhaps uncomfortable shifts in their lives. If you told our grandparents that eating whole, natural foods was elitist, they would have thought you were crazy."