Zara's Freckles-Gate Prompts Debate on Beauty in China https://t.co/Q9CcCRxUQb— THAT'S (@ThatsOnline) March 4, 2019
A Zara make up ad using Chinese super model, Li Jingwen, has sparked a huge debate in China because she’s seen with her freckles on display.
Prompting many users to claim it was a deliberate attempt to make Asian women look ugly, while others applauded the authenticity showcased in these photos.
Most of the users claim it is an insult to China. The ad has over 500 million views on Weibo and counting, forcing Zara to put out a statement claiming the photos were taken under natural light with no retouching