ZodGory (zodgory) wrote in ohnotheydidnt,

Live Action Sonic Revealed by Marketing Firm

Thanks to the marketing firm Hamagami/Carroll, we might finally know what Sonic the Hedgehog will look like in the upcoming live action movie that comes out November 8, 2019.

They claimed to have created packaging "for all of the licensed retail products within the Sonic the Hedgehog franchise"

And this was the blurb that accompanied the images that have since been deleted from their page:

"You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP, Sonic the Hedgehog. But global reverence does come with a unique price. In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging. The challenge of creating a global licensing and packaging program targeted to multiple demographics came with several strategic requirements: 1) signal a new modern take on the brand without abandoning its core essence, 2) appeal to a worldwide audience and 3) clearly differentiate from previous merchandising efforts. Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events could be integrated seamlessly within the baseline packaging look."

Tags: animation, computer / video games, film - in development, leak

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