A donut (frejasface) wrote in ohnotheydidnt,
A donut
frejasface
ohnotheydidnt

Are Celebrity Perfumes Still Relevant Today?

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Celebrity perfumes: Still relevant? The landscape has shifted since droves of celebrities started releasing their own scents in the early 2000s. The market was flooded by new celebrity releases, and there are fewer new celeb scents now. Celebrity scents are an estimated 5% of all perfume sales-- down, but still enduring.

-Quality is just as important as a famous name. Britney Spears's perfumes consistently get good reviews; The New York Times even gave Midnight Fantasy four stars, comparing it to Chanel No. 5.

-The most successful celebrity perfume is Elizabeth Taylor's 1991 scent White Diamonds. Every bottle takes 60 fresh flowers to make, and it is one of the best-selling perfumes of all time.

-The 10 (5) top-selling celebrity perfumes:

7. Fantasy by Britney Spears
6. Fancy Love by Jessica Simpson
5. Meow by Katy Perry
3. Lovely by Sarah Jessica Parker
2. Glow by Jennifer Lopez

-Kim Kardashian's perfumes are doing well, but not great.

What perfume do you wear? Would you wear a celebrity scent?

Source
Tags: beauty / makeup, britney spears, celebrity endorsements, jennifer lopez, jessica simpson, kardashian / jenner, katy perry, sarah jessica parker / sex and the city
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