- Instead of buying a Super Bowl ad, Skittles is putting on a 30-minute musical on Super Bowl Sunday that takes a "self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising" at The Town Hall. The musical will benefit Broadway Cares/Equity Fights AIDS.
- Michael C. Hall appeared in a commercial to announce the show:
- "Michael, nobody here is judging you. We just think you make terrible career decisions."
SOURCES: 1 & 2
this is way better than giving the nfl money tbh