American Vogue photographed the American activist Noor Tagouri for a section on young activists. But instead of including her name, they wrote the name of a Pakistani actress named Noor Bukhari.
Tagouri posted a video to Instagram of her ecstatically flipping open the magazine to see the picture of herself... only to be crestfallen when she saw they named the wrong woman.
Vogue has apologized, writing:
“In the February issue of Vogue the writer and activist Noor Tagouri was misidentified in a caption as ‘actor, director, and model Noor Bukhari.' We are sincerely sorry for the mistake. We were thrilled at the chance to photograph Tagouri and shine a light on the important work she does, and to have misidentified her is a painful misstep. We also understand that there is a larger issue of misidentification in media—especially among nonwhite subjects. We will try to be more thoughtful and careful in our work going forward, and we apologize for any embarrassment this has caused Tagouri and Bukhari.”