Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
The hit Netflix film Bird Box has naturally spawned a viral social media challenge called #TheBirdBoxChallenge in which people blindfold themselves doing everyday tasks. In the film, Sandra Bullock’s character is forced to navigate the world blindfolded in order to protect herself from seeing a deadly force. While no one has died taking part in the challenge, there have been some injuries documented on video on social media.
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