Starbucks to open first "Signing Store" in US


Starbucks is converting one of their locations in Washington, D.C. into a Signing Store, intended to serve the Deaf and hard of hearing community, as well as anyone else proficient in ASL.

The store also includes design modifications like "visual communication options for ordering and receiving beverages at the hand-off counter for customers new to sign language, and an open environment floorpan with low glare reflective surfaces to help create a 'Deaf Space' for customers."

Uniforms and pins will indicate whether baristas are Deaf themselves or hearing partners who are fluent in ASL. Aprons are embroidered by a Deaf supplier and location-specific merchandise is designed by Deaf artists.

This will be the first Signing Store in the US, but one does already exist in Kuala Lumpur, Malaysia. The location opens in October.

You can read the full press release (which also includes a video in ASL) for details.

Source, 2

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