MoviePass is going to introduce surge pricing on popular movies by July, and the ability to watch IMAX or 3D movies later https://t.co/NuAoOAnUJC— Business Insider (@businessinsider) June 21, 2018
- A day after AMC announced their own MoviePass style subscription service, AMC A-list, Moviepass has decided to introduce their own changes.
- Beginning in July (most likely Ant-Man's opening weekend), monthly subscribers will now see an additional $2 surge pricing charge billed to them anytime they see a movie that MoviePass deems "high demand".
- If you are on an annual plan, you will not see any surge pricing, your plan continues as usual.
- By the end of August, you'll also be able to check into IMAX and 3D films, for an extra charge of $5-$6, depending on the theatre chain and movie time.
- Sometime before the Summer is over, they'll also be adding a "Bring a Friend" check in option, except that friend will be paying full price for the ticket, you will just get billed the ticket amount.
- This all comes after the news that MoviePass added 545,000 subscribers in May and burned off another $40M in losses, only has enough money to operate through August and is now looking to raise 1.2 Billion dollars in Cash to run through the end of the year.
So glad I'm on the Annual Membership until the end of November but looks like I'm switching to AMC A-List after that.