The iconic scent of Play-Doh is now an officially registered trademark. Help us celebrate by sharing your favorite memories using #Playdohscent - we’d love your “two scents.” https://t.co/IbUuD2AuQM pic.twitter.com/2bdbMduenB— Hasbro (@HasbroNews) May 18, 2018
- Hasbro trademarked the “unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough,” citing its recognizability amongst generations of people. This is unfortunate for people who sell Play-Doh candles on etsy.
- They also just bought the Power Rangers, described as a “powerhouse toyetic property,” from Saban for $522 million.
- Hasbro is apparently really getting into IP since the demise of Toys R Us.
SOURCES: 1 & 2