Tidal Accused of Falsifying 300 Million Streams for Beyonce & Kanye West Albums


  • According to an investigation done by a Norwegian paper, 300 Million streams were falsified by streaming platform Tidal for Kanye West's The Life of Pablo and Beyonce's Lemonade.

  • In 2016, Tidal claimed Pablo had been streamed 250 million times in its first 10 days and Lemonade was streamed 300 million times in its first 15 days. People inside the music industry balked at these claims and even said Tidal was lying.

  • Norweigian paper Dagens Næringsliv’s received a hard drive anonymously containing 2 billion rows of internal streaming info from Tidal. They made sure the hard drive was legit before persuing their claim by contacting record labels and people with knowledge and access to streaming information.

  • A forensic analysis of the data showed that 150 million Pablo streams and 170 million Lemonade streams were actually duplicates that were double counted by Tidal's system and linked to the same time and usernname of the original stream.

  • Tidal paid out 4 Million in royalties to Beyonce and Sony Music and 3.7 Million in royalities to Kanye West and Universal Music.

  • Tidal claims the entire study is fake and there's nothing to see here.


Source

SMH