Target is everywhere in tonight's episode of NBC's Superstore, including the title: https://t.co/fDm9jwFbgE pic.twitter.com/D7CjYRHPGz
— Adweek (@Adweek) March 22, 2018
• The American retailer was recently intergrated into the main storyline on NBC's Superstore appropriately titled, “Target.”
• The episode focuses on Jeff (former Cloud 9 district manager) who announces he's leaving Cloud 9 to manage a Target store.
• “NBCUniversal has made a strong commitment to improving the commercial and viewing experience for our advertisers and audiences. Target is a great partner that aligns with that commitment and values our push for more innovation in commercial experience and data targeting.”
• According to Rick Gomez, CMO at Target, it has proven more effective than a traditional TV spot. (aka, viewers can't fast forward through ads if they're in the actual show itself).
• Is this more blatant advertising the future for TV shows? And more importantly, will Jonah and Amy finally get together this season?
Tonight’s episode hit the spot. #superstore #target https://t.co/ZfEt96hte8 pic.twitter.com/ODoYgYcSzm
— colton dunn (@captdope) March 23, 2018
sorry mods, bad/lazy stewie!
needs more Sandra.
ONTD, do you shop at Target and watch Superstore? Fave character?
Sources: 1 | 2 | 3
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