aprilonestt (aprilonestt) wrote in ohnotheydidnt,
aprilonestt
aprilonestt
ohnotheydidnt

Isabella Rossellini is back as the face of Lancôme at 65



- Isabella Rossellini is back as the face of Lancôme at 65, 23 years after being fired from the brand for being "too old"



- She talks about the re-hiring on the video below, for Skavlan TalkShow. At the time of her firing in 1995, the company told her she was becoming too old to represent them since "women dream of being young". She wanted to meet with Lancôme executives to show them she had aged, and was surprised to meet with a women CEO. François Lehman told her "women felt excluded, they felt rejected. And we want to change the communication and include all women and define beauty differently than looking young"

- She feels having a woman CEO makes a big difference on Lancôme change of position.

- Her campaign will not be retouched.





- Here is one of her original ads





SOURCE 2 3 4
Tags: beauty / makeup, european celebrities, fashion
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