#PharrellWilliams and Adidas are being called out for cultural insensitivity over new Holi-inspired shoe collection https://t.co/wmBbdVpUjI
— ET Canada (@ETCanada) March 12, 2018
A Hindu statesman is calling on Pharrell Williams and Adidas to rename their collaborative Holi-themed shoe collection, calling it culturally insensitive.
The collection is a “trivialization of traditions-concepts-symbols-beliefs of Hinduism.”
The Holi collection features 12 shoes inspired by the Hindu spring festival of colours, featuring a pastel colour palette and Hindu symbols.
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