Emily Ratajkowski was just announced as the new face (and hair!) of Kérastase Paris.
Posting the black-and-white campaign image, she wrote: "Hair is a fundamental part of beauty, femininity, and identity. So excited to announce that I am the new face of @kerastase_official!"
The model was accused of shaming and offending the millions of women who suffer from hair loss.
The model has since changed the caption on her Instagram to: "So excited to announce that I am the new face of @kerastase_official ! Welcome good hair days."
the brand Kérastase issued an apology :
"We are deeply sorry about that, we didn’t want to cause any harm to anyone with the caption. Of course beauty is not defined by your hair, beauty is something more spiritual, beauty is an attitude coming from inside each of us. Our new muse, Emily, thinks that her hair is a way to express herself. As she said, 'Everyone is uniquely beautiful in their own way; and we agree. We apologise for the misunderstanding of our previous caption because it seems like we were making a one-way statement, forgetting the rest of the multiple variations of beauty. We honestly tell you we’re very sorry and thanks for your testimony because through it we are learning everyday."