What happens when white people go back to their roots?— The Root (@TheRoot) January 7, 2018
Justin Timberlake says he's going "back to his roots" a.k.a finally embracing his whiteness and we have questions: pic.twitter.com/N0MKQ8BAOP
“This album is really inspired by my son, my wife, my family but more so than any other album I’ve ever written where I’m from“, the Expired jar of mayo could be heard saying in the first seconds of his promo video. The white devil Justin Timberlake is claiming that he is going back to his roots for his Man Of The Woods release. There’s something very familiar about this pivot in Timberlake’s style. We saw it from Miley Cyrus in her hasty rebranding around her 2017 pop country album Younger Now, as well as from Lady Gaga who took to wearing cowboy hats with the release of her 2016 album Joanne. Authenticity is quite marketable now, and for white pop stars that means shifting away from the hip-hop and R&B-influenced sounds that made them famous. Gone is Timberlake's blaccent and wannabe Jon B-esque suave. Mr. Burns lookalike is now opting for a beard, wired glasses and double jackets. Making him marketable and pandering to a whiter America.