Franco stars in the Coach For Men fragrance campaign.
"James is the quintessential-cool Coach guy. He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific. He represents so many of the references I’ve used at Coach — references of American style that resonate around the world." - COACH Creative Director, Stuart Vevers
The Coach For Men fragrance campaign is inspired by the raw energy of New York