She did so by expanding her brand and business into the US market by giving up her large X-Factor U.K. salary to begin hosting America's Next Top Model and performing for the pope.
She earned money from her Adidas endorsements and reportedly she had an endorsement deal with Coca Cola too.
Sources explained: “Rita is one of the hardest working stars in the business and has money coming in from a variety of sources."
"She is now so big she doesn’t need an endless stream of singles to keep the cash coming in.”
She also spent time filming her role in the final two movies of the hit 50 Shades series.