The Kardashian decade: How a sex tape led to a billion-dollar brand




Keeping Up With the Kardashians now airs in 167 countries, boasts nine spinoffs to date and has ranked as E! Entertainment's top-rated series since 2010. And while it peaked in 2011 with 10.5 million viewers over two nights for Kim's fairy-tale wedding to Kris Humphries (they divorced after 72 days), it still averages north of 2.1 million every Sunday in its 13th season. In 2015, E! agreed to a reported $80 million deal to keep the family through season 14. Executive Producer Ryan Seacrest says, "We pitched it to E!, and initially they passed. I called Ted and said, "This is a special show, and I want you to know we brought it to you [first]." I was going to take it to Bravo". To no surprise Caitlyn Jenner claims in her memoir she was the brains behind the show.

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