You can see stretchmarks and cellulite.
Further, ASOS hasn't really made a big deal out of this or announced it, they just put up the photos on their site and people took notice.
Asos not editing out girl's stretch marks on their swimwear photos is giving me so much life, look how beautiful they all are😍 pic.twitter.com/VxMjc4OQg6— Leah Tudor (@leahtudorx) June 28, 2017
However, some people still took offense that the models are mainly a size 0 and thus not representative of everyday women.
On a model that is still what? Size 6?— Sian🥀 (@therealmvpxo) June 29, 2017
Progress but barely.
R u impressed, ONTD?