At a playboy mansion party Hugh Hefner was nowhere to be seen. That raised speculations to his health. Cooper Hefner, current Chief Creative Officer of Playboy Enterprises and son of Hugh Hefner, said he was resting and has a bad back. "The reality is he has a really bad back—that happens when you're 90—and he is enjoying life at the mansion." It's been awhile since anyone has seen Hugh Hefner in public and bopic about his life is in the works.