The ad takes place at a generic protest in the streets. Protesters hold up controversial signs that say things like "Love" or "Join the Conversation" or have a big peace symbol. Kendall is having a photoshoot when she sees the protesters walking by and she suddenly feels compelled to rip off her wig and join them.
She walks through the crowd, hands one of the stoic cops standing in a line a can of Pepsi, and the crowd erupts into cheers. Kendall has fixed everything!
The advertisement is getting a lot of backlash.
Kendall Jenner and Pepsi use the Trump backlash and Black Lives Matter to sell you soda https://t.co/W0KYXclCkx— The Cut (@TheCut) April 4, 2017