Is Tavi Gevinson shilling for a Brooklyn apartment building?

Tavi Gevinson, the writer and actress who created online teen magazine Rookie, has been posting a lot about her new digs. In the last week, she's posted 4 photos about moving to 300 Ashland, a new up-scale apartment building in Fort Greene, Brooklyn, and used the hashtags #300AshlandPartner and #300Ashland.

Sponsored content (spon con, for short) is the art of using your already-existing platform to make money and shove advertising into your followers' news feeds. Is that what indie queen Tavi is doing now?

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does ur fave advertise on instagram? do u judge them for it?