Ariana Grande has become the second-most followed person on Instagram. How did it happen? https://t.co/eMU4c22BLe— VANITY FAIR (@VanityFair) March 9, 2017
- According to Vanity Fair, Ariana is now behind only Selena Gomez (?) for the most Insta followers, with almost 100 million, despite having less worldwide name recognition than Tswift, Kim Kardashian, Beyonce, Bieber and your fave.
- They say it's because she sings better than the rest of them, posts a lot, keeps it real and has "recurring characters" (her friends and dogs)
- Ari's Insta:
What is your social media strategy, ONTD?