Blub from the ad: “Our culture teaches us that if a woman wants to be taken seriously, then she is not supposed to care too much about her appearance. So for a while, I stopped wearing makeup and hid my high heels and I became a false version of myself,” Adichie said. “But then I woke up and I saw in full colour - full confidence again. Because the truth is makeup doesn’t actually mean anything, its simply make up. It’s about how I feel when I get it right, what makes me happy when I look in the mirror, what makes me walk ever so taller. It’s about the face I choose to show the world and what I choose to say.”
Discussing the launch of the ad campaign in an interview with Vogue, Adichie also, said “I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” she said in a statement. “There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”
ONTD, has your fave ever been randomly chosen to front a major ad campaign?
ngl, I'm going to be walking into Boots and asking for one of everything she has on.